The TV Experience Minus Commercials

Patrick Rhone:

I turn to that, Beatrix approves, and we watch. Then, a few minutes later, a commercial comes on. The volume difference is jarring to say the least. I would safely guess it is fifty percent louder than the show. I hurriedly reach for the remote and turn it down…

“Why did you turn the movie off, Daddy?”, Beatrix worriedly asks, as if she has done something is wrong and is being punished by having her entertainment interrupted. She thinks that’s what I was doing by rushing for the remote.

“I didn’t turn it off, honey. This is just a commercial. I was turning the volume down because it was so loud. Shreck will come back on in a few minutes” I say.

“Did it break?”, she asks. It does sometimes happen at home that Flash or Silverlight implode, interrupt her show, and I have to fix it.

“No. It’s just a commercial.”

“What’s a commercial?”, she asks.

”It is like little shows where they tell you about other shows and toys and snacks.”, I explain.

“Why?”

Why indeed.