But let’s go back to the first sentence of the excerpt. The article that was circulated internally at Apple, Gruber helpfully points out, was a 2006 Businessweek interview with the designers of the product shown at the top of this piece. It was not a phone at all, but a Walkman — the NW-A1200 — that according to Businessweek represented for Sony a new, cleaner, less cluttered design aesthetic.
And what inspired that new aesthetic? Of all things, according to the Sony designers, an Apple iPod.
Apple wasn’t copying Sony, dear bloggers. Sony was copying Apple.