Shoshana Berger, Wired:
We try to make the corporation like the garage. We donâ€™t have technicians; our engineers and scientists actually go and build their own prototypes and test the rigs themselves. And the reason we do that—and I donâ€™t force people to do that, by the way, they want to do it—is that when youâ€™re building the prototype, you start to really understand how itâ€™s made and what it might do and where its weaknesses might be. If you merely hand a drawing to somebody and say, â€œWould you make this, please?â€ and in two weeks he comes back with it and you hand it to someone else who does the test, youâ€™re not experiencing it. Youâ€™re not understanding it. Youâ€™re not feeling it. Our engineers and scientists love doing that.
Want to innovate? Make it.