How James Dyson Makes The Ordinary Extraordinary

Shoshana Berger, Wired:

We try to make the corporation like the garage. We don’t have technicians; our engineers and scientists actually go and build their own prototypes and test the rigs themselves. And the reason we do that—and I don’t force people to do that, by the way, they want to do it—is that when you’re building the prototype, you start to really understand how it’s made and what it might do and where its weaknesses might be. If you merely hand a drawing to somebody and say, “Would you make this, please?” and in two weeks he comes back with it and you hand it to someone else who does the test, you’re not experiencing it. You’re not understanding it. You’re not feeling it. Our engineers and scientists love doing that.

Want to innovate? Make it.