Samsung Galaxy S4: No Design Innovation

Business Insider: President of HTC North America, Mike Woodward:

“It feels very iterative. It looks a lot like the Galaxy S III,” Woodward said of the GS4. “We were pleased to see no innovation in the design itself.”

I hate to say it, but for a big chunk of potential smartphone buyers it’s about marketing. Samsung’s marketing is stupid and at times sexist, even misogynistic, but it is effective in selling. Design innovation is not necessary to sell a lot of smartphones. Unfortunate, but true. Just wait and see, the Samsung Galaxy S4 will outsell the HTC One, and a lot of other better designed smartphones.