Jony Ive Pushing Flat Design for iOS

Jessica E. Lessin, The Wall Street Journal:

Some suggested that in Apple’s next mobile operating system, Ive is pushing a more “flat design” that is starker and simpler, according to developers who have spoken to Apple employees but didn’t have further details. Overall, they expect any changes to be pretty conservative.

If flat means simpler and more elegant, I’m all for it, but most important is a more intuitive design.