Sony A7

Sony Alpha Rumors: The Sony A7 and A7r are full-frame E-mount mirrorless cameras. I’m scratching my head wondering why Sony is using the Alpha brand instead of the NEX brand. Isn’t NEX Sony’s brand for mirrorless interchangeable lens cameras?

Dan Seifert, The Verge:

Like the RX1, the a7s aren’t without their faults, namely a poor autofocus system, poor battery life, still fairly high price tag, and very limited lens options. But they are just the start, the first of a breed of camera that is sure to be the nail in the DSLR’s reflex mirror. Many photographers might hesitate to jump ship right away — the a7s aren’t ideal for sports photography and other specific disciplines — but once Sony builds out the lens options and improves the autofocus, it’ll be all but over.

Things to wait for: faster autofocus system, longer battery life, a lower price, with more lens options. But what I’m really waiting for is an interchangeable lens smartphone.

Update 2014.01.12

Back in October of last year when Sony announced its A7 and A7r full-frame E-mount mirrorless cameras I wondered why Sony used the Alpha brand instead of the more appropriate NEX brand. Now we know: Sony is nixing the NEX brand and consolidating its mirrorless camera brand with Alpha. During CES 2014 Sony introduced the A5000, the latest E-mount mirrorless interchangeable lens camera, which Sony claims is the lightest with WiFi.