J.D. Power: Weird. Samsung didn’t score top marks in any category while Apple (iPad) scored top marks in all categories (Performance, East of Use, Physical Design, Tablet Features) except for Cost where it received 2 out of 5. And it is only the Cost category where Samsung (4 out of 5) beat Apple. There is only one explanation: J.D. Power considers Cost the most important category and is heavily weighted over the others.
So I reached out to JD Power and spoke to Kirk Parsons, senior director of telecommunications services. What he told us wasnâ€™t too surprising, but it may help clear up some of the confusion. First off, the â€œpower circleâ€ chart thatâ€™s being widely circulated is simply a visual tool, and not representative of the actual scores given to the brands evaluated in its survey.
The power circle chart showed Apple winning handily in four categories, including performance, ease of use, physical design and tablet features. Only one category showed a clear win for Samsung: cost. But most folks were a bit skeptical, considering that the JD Power report only weights cost as 16 percent of the overall score.
So the Cost category is weighted at 16 percent. To me that doesn’t seem large enough to offset Samsung’s poorer performance in the other four categories.