â€œWith the original FuelBand, you still had the challenge of catering for 200 different handsets and however-many versions of the operating system,â€ continues Olander.
â€œAs weâ€™re looking forward, for us itâ€™s really about making sure we have a great experience. We have nothing against Android. Our running app [Nike+ Running] is on both iOS and Android, and we have learned a lot from that â€“ at the end of the day, you really do get reach. But for us itâ€™s quality first, scale second. If we canâ€™t guarantee quality to a number of our users, weâ€™ll wait until the platform is ready. And right now, we donâ€™t believe the effort is worth the return, for Bluetooth LE. And we want to do it really, really well for iOS.â€
Quality first, scale second. I like the way Stefan Olander, VP of Digital Sport at Nike thinks.