Why No FuelBand Android App?

Paul Sawers, The Next Web:

“With the original FuelBand, you still had the challenge of catering for 200 different handsets and however-many versions of the operating system,” continues Olander.

“As we’re looking forward, for us it’s really about making sure we have a great experience. We have nothing against Android. Our running app [Nike+ Running] is on both iOS and Android, and we have learned a lot from that – at the end of the day, you really do get reach. But for us it’s quality first, scale second. If we can’t guarantee quality to a number of our users, we’ll wait until the platform is ready. And right now, we don’t believe the effort is worth the return, for Bluetooth LE. And we want to do it really, really well for iOS.”

Quality first, scale second. I like the way Stefan Olander, VP of Digital Sport at Nike thinks.