Pioneer Returns to TV Market in Dixons Deal


Pioneer is to return to the European TV market this year as a Dixons Retail exclusive brand.

The Japanese consumer electronics manufacturer has signed a deal with the electrical retailing chain, which sees Dixons granted the exclusive rights to source and develop products and sell Pioneer TVs in selected European markets.

The roll-out of the launch will begin in December, with Pioneer TVs sold in the Nordics. There are plans to enter the UK market in the future.

I got excited there for a second. Unfortunately, these Pioneer TVs will not have anything to do with KURO plasma technology. Instead the 40, 46, and 55-inch TVs will be LED-backlit LCD TVs.