Sick & Neurotic

Paul Goldberger, Vanity Fair:

“We are both fanatical in terms of care and attention to things people don’t see immediately,” Ive said. “It’s like finishing the back of a drawer. Nobody’s going to see it, but you do it anyway. Products are a form of communication—they demonstrate your value system, what you care about.”

“You discover that very few people have the level of perfection we do. It is actually very sick,” Newson said. “It is neurotic.”

Later, waving his hand around the Claridge’s suite, Ive said, “All of us in this room see the same things, the same objects, but Marc and I see what’s behind them.”

“We are both obsessed with the way things are made,” Newson said. “The Georg Jensen pitcher—I’m not even sure I love the way it looks, but I love how it is made starting with a sheet of silver.”

“We seldom talk about shapes,” Ive said, referring to his conversations with Newson. “We talk about process and materials and how they work.”

“It’s not about form, really—it’s about a lot of other things,” Newson said.

Ive and Newson are hands-on craftsmen obsessed with materials.