â€œWe are both fanatical in terms of care and attention to things people donâ€™t see immediately,â€ Ive said. â€œItâ€™s like finishing the back of a drawer. Nobodyâ€™s going to see it, but you do it anyway. Products are a form of communicationâ€”they demonstrate your value system, what you care about.â€
â€œYou discover that very few people have the level of perfection we do. It is actually very sick,â€ Newson said. â€œIt is neurotic.â€
Later, waving his hand around the Claridgeâ€™s suite, Ive said, â€œAll of us in this room see the same things, the same objects, but Marc and I see whatâ€™s behind them.â€
â€œWe are both obsessed with the way things are made,â€ Newson said. â€œThe Georg Jensen pitcherâ€”Iâ€™m not even sure I love the way it looks, but I love how it is made starting with a sheet of silver.â€
â€œWe seldom talk about shapes,â€ Ive said, referring to his conversations with Newson. â€œWe talk about process and materials and how they work.â€
â€œItâ€™s not about form, reallyâ€”itâ€™s about a lot of other things,â€ Newson said.
Ive and Newson are hands-on craftsmen obsessed with materials.