One thing we missed out on was that Justin Bieber wanted to rep BlackBerry. He said, â€œGive me $200,000 and 20 devices, and Iâ€™m your brand ambassador,â€ basically. And we pitched that to marketing: Hereâ€™s a Canadian kid, he grew up here, all the teeny-boppers will love that. They basically threw us out of the room. They said, â€œThis kid is a fad. Heâ€™s not going to last.â€ I said at the meeting: â€œThis kid might outlive RIM.â€ Everyone laughed.
According to Forbes, Justin Bieber’s earnings is US$58 million as of June 2013. After weeding through all the financial mumbo jumbo it seems Blackberry on the other hand lost almost $1 billion according to Business Insider. Two of the reasons why BlackBerry is doing so poorly are: iPhones and Android smartphones. On a related note, I wonder what would happen if you add a Blackberry-like keyboard to the iPhone?