With the studio, the company’s overall objective is to give their inventory a more glossy, less stock photography-feel. On average, over 19,000 images a day are shot at the studio, and some 2,400 of those are featured on the Amazon sites.
â€œIn fashion ecommerce, high quality imagery isnâ€™t just â€˜nice to have,â€™ itâ€™s essential. It defines the total experience. Our editorial inspires the customer, and our product pagesâ€”the way we show how clothes fit and moveâ€”are our virtual sales associates. Using live models helps show the movement and flow of a garment in a way that is often difficult to replicate with mannequins alone,â€ Beaudoin added.
High quality imagery is not only essential to fashion e-commerce but also to high-tech e-commerce. Would like to see Amazon add high quality videos, too.