Touching Screen Almost Equally Satisfying as Touching the Real Thing When Shopping Online

via John Gruber. Megan Woolhouse, The Boston Globe:

New research out of Boston College indicates that consumers feel a deeper affinity for products they touch on a screen than those selected using a laptop touchpad or a mouse.

When consumers participating in the study reached out and touched an image on a touchscreen, the experience nearly rivaled their feelings of touching merchandise in a brick-and-mortar store, according to the measure of satisfaction used in the study.

I expect interactive touching of high-quality photos of products for sale will be everywhere, and soon.