Does Google Want To Be A Consumer Electronics Company?

John Gruber, Daring Fireball:

I wouldn’t argue that Google wants to “be like Apple”, but the idea that Google doesn’t have its sights set on producing its own mass market consumer electronics would be a lot more compelling if they hadn’t just bought Nest for $3 billion, and hadn’t spent the last year hyping Google Glass.

Google has not done very well building beautiful, functional consumer electronics products that are worth the price. The Chromebook Pixel and the Nexus Q are two examples of beautiful but overpriced, and Glass is an example of overpriced. Google is betting Nest, not Motorola, will help in this regard.