Reflectance: LG OLED TV is Best

Raymond Soneira:

The screens on all displays are mirrors that reflect light from everything that is illuminated anywhere in front of the screen (especially anything behind the viewers), including lamps, ceiling lights, windows, direct and indirect indoor and outdoor sunlight, which washes out the on-screen colors, degrades image contrast, and interferes with seeing the on-screen images. This is especially important for OLED displays because they produce excellent dark image content and perfect blacks – you don’t want that spoiled by ambient light being reflected off the screen. The LG OLED TV has the lowest screen Reflectance of any display that we have ever measured, just 2.2 percent, which is half of the previous 4.4 percent record – an impressive achievement. LG accomplished this by using both an anti-reflection screen treatment together with circular polarizers that suppress light reflections […]

Impressive.