Apple & IBM Enterprise Partnership

Arik Hesseldahl, Re/code:

“If you were building a puzzle, they would fit nicely together with no overlap,” Cook said of the relationship. “We do not compete on anything. And when you do that you end up with something better than either of you could produce yourself.”

Calling Apple the “gold standard for consumers,” Rometty said the team-up will allow the two giants to address significant opportunities facing large businesses. “We will get to remake professions and unlock value that companies don’t yet have,” she said. “We’re addressing serious issues that before this had been inhibiting deployment of wireless in the enterprise.”

Instead of building a new division at Apple geared toward selling to and supporting enterprise customers, Apple teamed up with IBM. I’m glad Cook knows what Apple is:

“We’re good at building a simple experience and in building devices,” Cook said. “The kind of deep industry expertise you would need to really transform the enterprise isn’t in our DNA. But it is in IBM’s.”

If Apple was a company that went after its competitors head on this enterprise partnership with IBM is a move toward penetrating Microsoft’s and Blackberry’s strongholds.