â€œIf you were building a puzzle, they would fit nicely together with no overlap,â€ Cook said of the relationship. â€œWe do not compete on anything. And when you do that you end up with something better than either of you could produce yourself.â€
Calling Apple the â€œgold standard for consumers,â€ Rometty said the team-up will allow the two giants to address significant opportunities facing large businesses. â€œWe will get to remake professions and unlock value that companies donâ€™t yet have,â€ she said. â€œWeâ€™re addressing serious issues that before this had been inhibiting deployment of wireless in the enterprise.â€
Instead of building a new division at Apple geared toward selling to and supporting enterprise customers, Apple teamed up with IBM. I’m glad Cook knows what Apple is:
â€œWeâ€™re good at building a simple experience and in building devices,â€ Cook said. â€œThe kind of deep industry expertise you would need to really transform the enterprise isnâ€™t in our DNA. But it is in IBMâ€™s.â€
If Apple was a company that went after its competitors head on this enterprise partnership with IBM is a move toward penetrating Microsoft’s and Blackberry’s strongholds.