LG 65EC9700 & 77EG9700

LG: The LG 65EC9700 is a 56-inch 4K (3840×2160) OLED curved TV. The 65EC9700 and the larger 77-inch 77EG9700 feature everything that’s next generation: 4K, OLED, and curved.

Unlike the typical RGB-strip sub-pixel structure used in most TV panels LG uses a WRGB OLED panel developed by LG Display.

According to an Associated Press report the 65-inch 65EC9700 will be priced at ₩12 million or about US$12000. LG will start taking pre-orders starting this week in Korea. Both models will soon be made available in North America and Europe. Expensive, but buying the latest and greatest has always been.