Early Field Failure Analysis (EFFA) at Apple

Image source: ExtremeTech

Adam Satariano, Businessweek:

The idea is to keep easily resolved problems from becoming punch lines for late-night comics. Often, they jury-rig a hardware fix, then coordinate a solution across Apple’s global supply chain. Sometimes the problems can’t be solved quickly — remember Apple Maps leading people astray. “Every day they don’t recognize a problem, they are potentially manufacturing more bad products,” says Michael Fawkes, the former head of supply chain for Hewlett-Packard. (In his HP job he hired Tara Bunch, now Apple’s vice president for operations and the head of its returns program.)