Apple Invites Fashion Media

Christina Farr, Reuters:

“I assume it’s because they are unveiling a wearable,” said Lea Goldman, features and special projects director for Marie Claire magazine, a first-time invitee. “This suggests Apple is serious about tapping into the fashion world, which often sits on the sidelines.”

[…]

“It confirms that they have a play in wearables and that they want to appeal to the fashion world, and not just technology consumers,” said Lauren Indvik, editor in chief for Fashionista and another first-time invitee.