David Streitfeld, The New York Times:
But at three Bay Area AT&T stores over the weekend, salesmen said that the Fire had performed dismally. â€œWe got special shirts, staffed up for the launch — and then nothing,â€ said one salesman, who estimated his store had sold a total of 10 Fire phones. At a smaller store, two salesmen said they had sold exactly one Fire.
â€œWe had modest expectations, and the phone seems to be shy of those,â€ said Gene Munster, a senior analyst at Piper Jaffray. But the price cut and an aggressive ad campaign will make a difference. â€œThe Fire was searching for a feature and just found it: a low price,â€ he said.