Apple Watch: Asexual

Christina Farr, Reuters:

Roseanne Morrison, fashion director for The Doneger Group, an industry consultant, said the design fell short of her expectations.

“It’s not pretty,” she told Reuters. “It’s very future techno as opposed to feminine sexy.”

Feminine sexy would alienate about 50% of the market.

“The Apple Watch will be a status symbol to carry,” he said. But the design is “generic in the sense of its flexibility and individualization.” With the exception of the bright colors and gold trim, he added, it is “a very masculine watch.”

Note to InStyle Magazine fashion news director Eric Wilson: you don’t carry the Apple Watch, at least most people won’t. I disagree that the Apple Watch is very masculine. The Apple Watch is neither feminine or masculine. It’s not unisexual either; it’s asexual, just like all of its products.