Jean-Claude Biver, who heads the French groupâ€™s luxury watch division, said the US tech giant had made â€œsome fundamental mistakesâ€ designing the Apple Watch.
â€œThis watch has no sex appeal. It’s too feminine and looks too much like the smartwatches already on the market,â€ Mr Biver said in an interview with daily Die Welt.
Let me get this right. Biver thinks the Apple Watch is too feminine and therefore has no sex appeal. Oxymoronic.