â€œPayments is a tough ecosystem and you know, other players, other major consumer Internet companies have tried to enter in the space and have found, you know, limited success,â€ said Bill Ready, CEO of Braintree, the parent company of mobile payment services providers PayPal and Venmo. â€œAnd a big part of that is it is a very difficult space.â€
Apple announced many Apple Pay retail partners including Macyâ€™s, Bloomingdaleâ€™s, McDonaldâ€™s, Panera Bread, Target, Walgreens, Whole Foods Market, Starbucks, etc.
â€œIt’s quite noteworthy that, you know, you had many of the largest retailers, most of the largest retailers, including Wal-Mart and Best Buy and others not part of the announcement,â€ he said.
Apple Pay will fail, because it didn’t get everyone. Damn.