Chris Ziegler, The Verge:
[…] its direct-sale, unbranded, unlocked Moto X will be called the Moto X Pure Edition when it ships. (The Moto X doesn’t actually use stock Android, per se, but it’s awfully close with a few tweaks — and the Pure Edition lacks the crapware and slower OS update schedule of the carrier-branded units.)
A more accurate name would have been: Moto X Almost Pure Edition. An example of marketing folks complicating things with meaningless slogans; why not simply bring out a Moto X Google Play Edition?