iPhone 6 & 6 Plus: Pre-Orders


Apple today announced a record number of first day pre-orders of iPhone® 6 and iPhone 6 Plus, the biggest advancements in iPhone history, with over four million in the first 24 hours. Demand for the new iPhones exceeds the initial pre-order supply and while a significant amount will be delivered to customers beginning on Friday and throughout September, many iPhone pre-orders are scheduled to be delivered in October.

The biggest advancements in iPhone history. Really? Apple’s PR, just like Tim Cook, is excessively hyperbolic. Nonetheless the fact of the matter is there were a lot of people waiting for a larger, and new — as in not just a tweak of the previous iPhone design, like the iPhone 5s was to the iPhone 5 — iPhone.

Do you know what else demand for the new iPhones exceeded? Apple.com’s ability to process that demand.