David Pierce, The Verge:
Yet thereâ€™s nothing truly ambitious here, no grand vision of the future or of a new way of living in the present. Apple doesnâ€™t have better ideas about how to make use of more display real estate, or how to help users navigate a bigger device. Itâ€™s not on the precipice of offering a new kind of do-it-all computer, as it might be with the iPhone 6 Plus. The latest iPhones could have been a chance for Apple to really re-examine what smartphone hardware should be, but Apple just built a bigger iPhone. Because thatâ€™s what people wanted.
For a variety of reasons, from the camera to the app ecosystem to the hardware itself, the iPhone 6 is one of the best smartphones on the market. Maybe even the best. But itâ€™s still an iPhone. The same thing Appleâ€™s been making for seven years. A fantastically good iPhone, but an iPhone through and through.
Stay Hungry. Stay Foolish.
Apple is not as hungry nor as foolish as before, or as it should be.