Elmar Mock on Apple Watch

via John Gruber. Swatch inventor Elmar Mock:

The Apple Watch is by far the most attractive of the smartwatches. I would definitely wear it.

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Unfortunately, Switzerland lacks a Steve Jobs who can drag the watch industry into the future. It doesn’t necessarily mean the industry is on the wrong path, but it does mean that it has missed the boat as far as smartwatches are concerned.

Speedboats — Apple, LG, Motorola, Samsung, Sony, etc. — have left the dock. Some have been innovating outwardly, some have been innovating inside company walls, but all those aforementioned high-tech companies are racing to build smarter watches.