Pre Apple Watch

via John Gruber. Jon Bell:

After years of disappointments, the Moto 360 looks like a breath of fresh air. It‘s not that it’s good, per se, but it has the notable distinction of being less bad than the things we’ve seen before.

So while it still has bad battery life, and they can’t manage to render the UI in a real circle, we’ve seen worse. As a result, the Verge gave it an 83, almost the same score as the 85 they gave the state-of-the-art Mac Pro. Ok, noted.

The UI cannot be rendered in a real circle because the display is not a real circle. A product Motorola named Moto 360 — 360 because Motorola wanted the world to know the display is a circle — is in reality only 270 degrees a circle. Motorola gets an F for marketing. I too was ooh’ing at the Moto 360, up until I realized the display was only a partial circle.

What if in an alternate world Apple came out with the iWatch 360, and had the same non-circular 270-degree display? It would have been the beginning of the end for Apple.