U.S. Spends More Time in Mobile Apps than on TV

[ Flurry ] Simon Khalaf:

[…] the average US consumer is spending 198 minutes per day inside apps compared to 168 minutes on TV. Please note that the 198 minutes per day spent inside apps on smartphones and tablets don’t include time spent in the mobile browser. In fact, if we add that time, the total time spent on mobile devices by the average US consumer is now 220 minutes (or 3 hours and 40 minutes) per day […]

With Apple’s recent announcement of its new Apple TV, apps will become the new way we spend time on our TV.