[ re/code ] Dawn Chmielewski:
Subscribers can choose among popular streaming services including Netflix, HBO Now, HBO Go, Watch ESPN, Fox Sports and Hulu.
Notable omissions from the list include YouTube, the world’s biggest video site, and Facebook and Snapchat, both of which have made big pushes into video in the last year.
“Video streams free,” T-Mobile CEO John Legere said Tuesday. “Binge on. Start watching your shows, stop watching your data.” Legere’s offer applies to customers who pay for at least three gigabytes of data a month.
This is cool.
Video is, of course, one of the biggest gobblers of data. To make it feasible to offer unlimited streaming, T-Mobile is ratcheting down the quality of video to something it says approaches “DVD quality” but is less than the HD feeds some users are accustomed to. In addition, those taking part in the Binge On program will see other videos reduced in quality — not just those that are part of participating services.
I’m guessing almost everyone on T-Mobile would rather watch unlimited 480p videos than watch limited HD videos.
Thankfully, for unlimited data customers such as myself and others who value quality over quantity, you can disable Binge On. Starts November 15.