What comes after user-friendly design?

I was going through my RSS feed and came across an article titled “What Comes After User-Friendly Design?” The thought that popped into my mind was, “Are we even good at user-friendly design?”

Are cars user-friendly? Are smartphones user-friendly? Are computers user-friendly? Are vacuum cleaners user-friendly? Are homes user-friendly? Are dishwashers user friendly?

In my world the answers to these questions are no, no, no, no, no, and no. Look around and you’ll see that almost everything is very much user-unfriendly. What do you mean what comes after user-friendly design? We’re not even close to designing user-friendly stuff.