Rumor: iPhone 7 with 9.7-inch iPad Pro-like Display

[ 9to5Mac ] KGI’s Ming-Chi Kuo is speculating the upcoming iPhone 7 will sport the same sizes — 4.7-inch and 5.5-inch — but with a display like that of the 9.7-inch iPad Pro. The 9.7-inch iPad Pro had two distinct features: a wider color gamut and what Apple calls True Tone. This is what Apple says about 9.7-inch iPad Pro’s wider color gamut display:

The 9.7-inch iPad Pro display uses the same color space as the digital cinema industry. This wider color gamut gives iPad Pro up to 25 percent greater color saturation than previous iPad models. So colors are more vivid, true to life, and engaging.

Greater color saturation is not always a good thing, especially when the colors are more saturated than what is seen in nature, a problem — called oversaturation — most OLED displays had in their infancy. Many Samsung smartphones with OLED displays still have oversaturated colors the default setting. If you own one my recommendation is to change the display setting called Screen Mode from AMOLED Photo or AMOLED Cinema to Basic Screen Mode. I’ve found Basic Screen Mode to provide the most accurate colors. From what Apple has done with color accuracy on the iPhone I don’t think we’ll see a display that oversaturates colors. But I do hope we’ll see a way to color calibrate the display. Unlikely yes, but a guy can wish. And what’s a True Tone display?

It uses advanced four-channel ambient light sensors to automatically adapt the color and intensity of the display to match the light in your environment. Which means reading is more natural and comfortable — almost like looking at a sheet of paper.

By figuring out the brightness and color of the environment the iPad’s True Tone feature adjusts the brightness and color of the display to match the environment making it a lot easier on your eyes. This is a great feature and I’m glad it’s coming to the iPhone.

Update 2016.09.07: Wide color gamut display on the iPhone 7 is confirmed.

AMZN.TV24 – September 3, 2016

Click here for a brief description about DISPLAYBLOG’s AMZN.TV24 market research. AMZN.TV24 doesn’t track specific models — just the ones that show up on the front search result page — but there are some models that show up more consistently than others. And then there are some prices that go up and more importantly down on some days.

For instance, there were three TV models where the prices went up and three that went down. The three that had their prices drop today were:

  • LG 55LH5750: down $10
  • Samsung UN55KU6300: down $39.68
  • Samsung UN60KS800: down $100

Bear in mind these prices are not the lowest I’ve seen since I’ve been reporting AMZN.TV24, but I’m expecting TV prices — all of them including all brands, all sizes, 4K & 1080p — to begin a downward trend culminating between Black Friday and Cyber Monday in November.

AMZN.TV24 – September 2, 2016

Click here for a brief description about DISPLAYBLOG’s AMZN.TV24 market research. Today we’ll take a look at VIZIO. FYI, I’m certain everyone who comes to DISPLAYBLOG on a regular basis already knows this but just in case: VIZIO has been bought out by LeEco for US$2 billion late July of this year.

Let’s get on with the data analysis. VIZIO is a well-known brand in the U.S. but on the front search result page of Amazon not many VIZIO models show up.

4K vs. 1080p

AMZN.TV24 2016.09.02 VIZIO 4K vs 1080p

Up until August 30th since I started analyzing Amazon data on the 4th, all of VIZIO’s TV models that showed up on the front search result page were 1080p. VIZIO’s M80-C3, a 80-inch 4K LCD TV, started showing up on September 1st.

VIZIO 4K vs. Average

AMZN.TV24 2016.09.02 VIZIO 4K vs AVG

You can see VIZIO’s share of 4K at 33% is significantly lower than the average, which is 54%. Granted there aren’t a lot of VIZIO TV models to make this analysis statistically relevant, but it is interesting to see what is going on on Amazon’s front search result page.

I’m not sure what I’ll be sharing tomorrow, but do come back as there have been some interesting trends.

AMZN.TV24 – September 1, 2016

Click here for a brief description about DISPLAYBLOG’s AMZN.TV24 market research. Apologies for this article going up so late. I wanted to build some additional analysis models for Samsung — where I compare Samsung to the average — and that took more time than I expected. So without further ado let’s get right into analyzing Samsung.

4K vs. 1080p

AMZN.TV24 2016.09.01 Samsung 4K vs 1080p

Samsung is pushing 4K over 1080p by a large margin. Although the 4K trend seems to be a slight downward trend since August 4th the gap between 4K and 1080p is quite large: 75% vs. 25% as of today. So how does this compare to the average?

Samsung’s 4K Share vs. Average

AMZN.TV24 2016.09.01 Samsung 4K Share vs AVG

I adjusted the y-axis minimum to 40% so the ups and downs of Samsung’s 4K trend is more exaggerated but they represent the same data as are in the first chart. Compared to the average Samsung’s 4K share is significantly higher. Samsung is definitely pushing 4K TVs more than the rest of the brands that show up on Amazon’s front search result page.

Next let’s find out what Samsung’s premium is. I can’t delineate whether the premium is from the brand, additional features, fancy materials in the design, etc. but what the data is showing is that for whatever reason Samsung does have a significant premium over the average.

Samsung Price Premium Over Average – 55-inch 4K

AMZN.TV24 2016.09.01 Samsung ASP Premium 554K

As you can see Samsung’s average 55-inch 4K prices are higher — $221 higher today — than the overall average. This does not necessarily mean Samsung is more expensive than the other brands — there might actually be a price premium for the Samsung brand — but what it does mean is that Samsung is manufacturing and marketing higher ASP 55-inch 4K TVs than the other brands.

I hope that was helpful in understanding Samsung on the front search result page at Amazon. Tomorrow I’ll share some insights about VIZIO.

AMZN.TV24 – August 31, 2016

Click here for a brief description about DISPLAYBLOG’s AMZN.TV24 market research. As promised, I’ll be sharing some insights about which size gives you the biggest bang for your hard-earned buck. Let’s start with 1080p TVs.

$/Inch – 1080p

AMZN.TV24 2016.08.31 $ Per Inch 1080p

Some observations:

  • 75-inch: Each inch will cost you more than $26, and is by far the most expensive.
  • 65-inch: At one point it came really close to matching the $/Inch metric of 60-inch, but is roughly about $15 per inch.
  • 60-inch: $/inch has been steady at a little over $11.
  • 55-inch: Currently just under $10/inch, is closer to 50-inch than 60-inch.
  • 50-inch: At about $8/inch, you get the most inch for your buck.

Really large — and at the moment 75-inch TVs are considered really large — are way more expensive than smaller sizes because LCD manufacturers can’t make a lot of them. LCD manufacturers use a single sheet of glass and then cut that in to different sizes. Innolux, LG Display, and Samsung are currently manufacturing 75-inch LCD panels at their Gen 7 fabs and Innolux plans to quadruple 75-inch panel production from 5K/mo in Q2’16 to 20K/mo in Q3’16. With a bit more supply prices will certainly come down a bit.

50-inch TVs sound a little too small for a living room in the United States, where homes are generally large. But even for smaller condominiums and apartments consumers then to purchase the biggest TV they can afford. Although prices have increased recently, I expect 55-inch TVs to be the best deal going forward.

$/Inch – 4K

AMZN.TV24 2016.08.31 $ Per Inch 4K

Here are some observations:

  • 70-inch: At 4K the largest that consistently show up on Amazon’s front search result page is 70-inch. (FYI, there is a $32,000 98-inch NEC 4K TV, but I’m considering that an outlier.) At more than $28/inch the 70-inch 4K TVs are extremely expensive.
  • 65-inch: The $/inch drops down considerably at 65-inch to just under $22/inch.
  • 60-inch: There has been a recent upswing at 60-inch due to expensive models from Samsung. Prior to the Samsung models the average $/inch at 60-inch was $16/inch and change, but since August 27 the average has gone up to over $20/inch at which point the 65-inch becomes a really good deal in comparison.
  • 55-inch: There is a huge drop to $13.50/inch.
  • 50-inch: Although slightly more affordable at less than $13/inch 50-inch seems small at 4K and has been dropping off the front page recently.

Unless you have too much money and don’t know what to do with it, 70-inch 4K TVs at $28/inch is expensive. You’re paying more than double per inch compared to a 55-inch 4K TV. Prices will decline as more LCD manufacturers shift to larger TVs to catch larger profit margins, but until that happens you’ll be paying a serious premium for 70-inch 4K TVs.

65-inch and 60-inch are about the same so I think the larger 65-inch is the better deal. By far the best deal where you get the biggest bang (inches) for your dollar is at 55-inch for 4K TVs. Don’t even consider 50-inch, unless you want to put it in your bedroom.

There you go: 55-inch TVs sweep both 1080p and 4K categories for best bang for your buck. Hope that was interesting to you. Tomorrow I’ll be sharing some insights about Samsung.

Acer Predator 21 X – Gaming Notebook with a 21-inch Curved Display

[ Acer ] Okay, the Acer Predator 21 X is insane. First, a 21-inch display on a laptop? And it’s curved. Second, the display is powered by two NVIDIA GeForce GTX 1080 GPUs.

The 21-inch NVIDIA G-Sync’ed display will sport a wide color gamut IPS panel, be matte, and feature a pixel format of 2560×1080. Ah, matte, welcome back. The only thing I’d change about the display: make it 4K/UHD. Dual GTX 1080’s can push every one of those pixels at stratospheric framerates.

Acer Predator 21 X Rear Half Closed

  • CPU: 7th-generation “Kaby Lake” Intel Core K-series (available in Q1’17)
  • GPU: 2x SLI NVIDIA GeForce GTX 1080
  • Storage: Up to 4TB SSD (4x drives)
  • RAM: Up to 64GB (4x slots)
  • Weight: 8kg or 17.6lbs
  • Wireless: 802.11ac (2x physical antennas), Bluetooth
  • Ports: Gigabit Ethernet, Thunderbolt, HDMI, 2x DisplayPort, 2x USB
  • Other: SD card slot, Tobii eye-tracking, mechanical keyboard (RGB LED-lit Cherry MX switches), Dolby Audio 4.2+ sound system (4x speakers,, 2x subwoofers), numeric keypad flips over into a touchpad, 5x cooling fans.

The Acer Predator 21 X is beastly — performance as well as looks — but those mechanical keys look lovely.

Acer Predator 21 X Internal View

With an estimated price of around, some say US$4000 others more, you’ll be emptying out your bank account starting in the first quarter of 2017.

AMZN.TV24 – August 30, 2016

Click here for a brief description about DISPLAYBLOG’s AMZN.TV24 market research. Today I’ll be answering the questions: What are the most popular sizes for 4K? And 1080p?

1080p Size Share

AMZN.TV24 2016.08.30 Size Share 1080p

There are five sizes that make up almost all of the 1080p TVs that show up on the front search result page on Amazon. Here are some observations:

  • 55-inch TVs have slowly grown over the last 12 data points and now have captured 40%.
  • 50-inch TVs were the largest just 7 days ago, but now has dropped down to 20% for a tie for #2.
  • 60-inch TVs are tied for #2.
  • 65-inch and 75-inch 1080p TVs make up 10% each.

As I’ve mentioned before 55-inch is becoming the minimum size for a living room TV, and it might also become the minimum size for most TVs: family room, bedrooms, offices, boardrooms, meeting rooms, mancaves, etc.

I think 50-inch will continue to dwindle as we move to larger TVs. For 2016 55-inch 1080p TVs will be the most popular, but soon after that 60-inch will be at 1080p.

4K Size Share

AMZN.TV24 2016.08.30 Size Share 4K

Let’s start off with some observations:

  • 55-inch dominates with 40%+ share.
  • 65-inch is at #2 with roughly 30% share.
  • 60-inch is at #3 followed by 70-inch.
  • 50-inch has fallen out.

Although 20%+ of 1080p TVs are 50 inch, there are none at 4K. The reason I think is because consumers want something bigger when it comes to upgrading to 4K. A 4K TV is a major upgrade to most consumers since it requires additional spending to acquire 4K content.

Similar to 1080p, 55-inch TVs are dominant and will probably continue to be at #1 throughout 2016.

Unlike 1080p, 65-inch is #2 with about 30% share. It would seem 60-inch should be #2, but for some reason TV brands and LCD manufacturers have decided 65-inch is the better size for 4K. So look for 2017 to be when 65-inch, not 60-inch, becomes the most popular size.

I hope that was helpful to you. If you have any questions and/or comments, click on my name above, scroll down to the bottom, and fill out the form. Don’t worry; I’m not making a spam mailing list. Tomorrow I’ll be discussing $ per inch at 1080p and 4K, to show you which size is the best deal. Which size gives you the most size for your hard-earned dollar? Let’s find out. See you tomorrow.